{"id":6847,"date":"2024-11-06T14:02:56","date_gmt":"2024-11-06T13:02:56","guid":{"rendered":"https:\/\/sc2leje1101.universe.wf\/benefits\/marketing-and-communication-benefits\/"},"modified":"2025-04-16T14:36:00","modified_gmt":"2025-04-16T12:36:00","slug":"marketing-and-communication-benefits","status":"publish","type":"page","link":"https:\/\/natureplast.eu\/en\/bioplastics\/benefits\/marketing-and-communication-benefits\/","title":{"rendered":"Marketing and communication benefits"},"content":{"rendered":"\n<div class=\"wp-block-columns composition-diaporama-single-produit is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong> Bioplastics<\/strong> are of <strong>socio-economic<\/strong> interest, and often have a <strong>positive impact<\/strong> on consumers, who are increasingly sensitive to <strong>environmental issues<\/strong>. Being able to use more environmentally-friendly products is now a demand of most consumers. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Product appeal<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Responding to consumer demand<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Positive company image<\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full custom-gallery\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/natureplast.eu\/wp-content\/uploads\/2025\/03\/shutterstock_2320605671.jpg\" alt=\"Marketing and communication benefits of bioplastics\" class=\"wp-image-6642\" srcset=\"https:\/\/natureplast.eu\/wp-content\/uploads\/2025\/03\/shutterstock_2320605671.jpg 1000w, https:\/\/natureplast.eu\/wp-content\/uploads\/2025\/03\/shutterstock_2320605671-300x200.jpg 300w, https:\/\/natureplast.eu\/wp-content\/uploads\/2025\/03\/shutterstock_2320605671-768x512.jpg 768w, https:\/\/natureplast.eu\/wp-content\/uploads\/2025\/03\/shutterstock_2320605671-800x534.jpg 800w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<div id=\"valeurs\" class=\"wp-block-group bloc-valeurs has-background\" style=\"border-radius:40px;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#000000\" class=\"has-inline-color\">a positive corporate image<\/mark><\/h3>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-12a0b04b wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>Without resorting to <em>greenwashing<\/em>, the use of bioplastics goes some way towards meeting these expectations, while at the same time conveying a <strong>positive image of the company<\/strong> marketing these <strong>eco-designed<\/strong> products. It&#8217;s also a valuable <strong>communication tool<\/strong> for companies, enabling them to adapt their containers to ecological content. <\/p>\n\n\n\n<p>The use of bioplastics commits the company to a <strong>sustainable development approach<\/strong>, and positions it <strong>as an innovator<\/strong>. What&#8217;s more, launching new products based on these renewable plastics has a strong media impact, and sets the company apart from the competition. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>A survey carried out by Nielsen IQ from February 16 to 25, 2021 among over 2,000 people, showed that 90% of those polled would like to see the development of alternatives to conventional plastics, and 86% would like to see policies that encourage companies to use sustainable materials.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bioplastics are of socio-economic interest, and often have a positive impact on consumers, who are increasingly sensitive to environmental issues. Being able to use more environmentally-friendly products is now a demand of most consumers. a positive corporate image Without resorting to greenwashing, the use of bioplastics goes some way towards meeting these expectations, while at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":6842,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6847","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/natureplast.eu\/en\/wp-json\/wp\/v2\/pages\/6847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/natureplast.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/natureplast.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/natureplast.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/natureplast.eu\/en\/wp-json\/wp\/v2\/comments?post=6847"}],"version-history":[{"count":1,"href":"https:\/\/natureplast.eu\/en\/wp-json\/wp\/v2\/pages\/6847\/revisions"}],"predecessor-version":[{"id":6849,"href":"https:\/\/natureplast.eu\/en\/wp-json\/wp\/v2\/pages\/6847\/revisions\/6849"}],"up":[{"embeddable":true,"href":"https:\/\/natureplast.eu\/en\/wp-json\/wp\/v2\/pages\/6842"}],"wp:attachment":[{"href":"https:\/\/natureplast.eu\/en\/wp-json\/wp\/v2\/media?parent=6847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}